College is Expensive- What’s Your Plan?
Now that student loan debt exceeds credit card debt in America, you might feel like you need to do anything and everything you can to avoid going into debt to pay for your kid’s college.

By Dave Ramsey
Now that student loan debt exceeds credit card debt in America, you might feel like you need to do anything and everything you can to avoid going into debt to pay for your kid’s college. You won’t hear any argument from us about your commitment to avoid debt, but not all college savings plan options are created equal. So doing anything and everything could actually prevent you from reaching your goal.
As you build your college savings plan, keep these dos and don’ts in mind:
DON’T: Save for college using insurance. Never, never save money inside an insurance policy like the Gerber Grow-Up plan, which is simply whole-life insurance. These plans are expensive and rarely perform as projected.
DO: Save money in an Education Savings Account, sometimes called an Education IRA. You can contribute up to $2,000 per year per child if your annual income is less than $200,000, and your money grows tax free when used for education expenses.
DON’T: Save for college using savings bonds. Bonds have a reputation for being “safe” investments, but they are just as risky as single stocks, and their returns only average about 5–6%. That’s not enough to keep up with the inflation rate of college tuition, which has averaged about 8% per year.
DO: Use your ESA to invest in growth stock mutual funds with a history of strong returns. Based on the long-term history of the stock market, you can expect average annual growth of 12%.
DON’T: Save for college using prepaid tuition. If you pre-pay anything, the return on your investment is equal to the inflation rate for that item. So, for prepaid college tuition, your return is about 8% per year. As we pointed out before, you can do better with an ESA and good growth stock mutual funds.
DO: Consider opening a 529 plan, especially if your income is too high or you need to save more than an ESA will allow. But choose wisely! Some of these state-sponsored plans perform no better than bonds or prepaid tuition. Make sure your state’s 529 plan is “flexible,” meaning you can choose the type of fund you invest in and the amount you invest in each type, and you can move that money from one fund type to another.
DO: Apply for all the scholarships you can find. Tons of scholarships go unclaimed each year. Some of them are small, maybe only a couple thousand bucks, but that’s a couple thousand bucks that won’t have to come out of your pocket.